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Question 1. Can you explain your approach to setting up a new PPC campaign from scratch?
Question 2. How do you determine the right budget for a PPC campaign?
Question 3. What strategies do you use to optimize a PPC campaign that isn’t performing well?
Question 4. How do you approach keyword research for a PPC campaign?
Question 5. Can you describe a time when you successfully lowered the cost per acquisition (CPA) for a PPC campaign?
Question 6. How do you stay updated with the latest trends and changes in PPC?
Question 7. What is your process for creating ad copy that converts?
Question 8. How do you handle a situation where a client’s PPC campaign isn’t generating the expected ROI?
Question 9. Can you explain a time when you used data analysis to improve a PPC campaign’s performance?
Question 10. How do you use remarketing in your PPC strategies?
Question 11. What’s your experience with managing PPC campaigns across multiple platforms?
Question 12. Can you describe how you handle negative keywords in your PPC campaigns?
Question 13. How do you measure the success of a PPC campaign?
Question 14. Can you discuss a time when you had to pivot a PPC strategy due to changes in market conditions?
Question 15. How do you ensure compliance with platform policies in your PPC campaigns?
Question 16. How do you handle PPC campaigns for clients with limited budgets?
Question 17. What is your experience with using automated bidding strategies in PPC?
Question 18. Can you discuss your experience with managing PPC campaigns during peak seasons or events?
Question 19. How do you approach the testing of different PPC ad formats?
Question 20. What steps do you take to optimize landing pages for PPC campaigns?
Question 21. Can you explain your experience with geo-targeting in PPC campaigns?
Question 22. How do you manage PPC campaigns for clients with multiple products or services?
Question 23. Can you describe a situation where you had to troubleshoot a PPC campaign that was underperforming?
Question 24. What’s your experience with using scripts or automation in PPC management?